position description
Head of Marketing
£NEG + Benefits
North East - Location flexible with 3 days in Office (Paid Accomodation)/2 days Home Working
Construction Industry Experience preferred
My client is a leading engineering design, manufacturing, and installation company with global heritage based in the North East. The company are looking for a Head of Marketing.
Role Profile:
- To provide marketing collateral, communication, content for all social media / press and industry requirements.
- To provide and maintain standard on corporate logo and branding
- To collaborate with related bodies / organisations to maximise positive exposure for company's capabilities
- Working with the PR agency and to create newsworthy stories for local and trade publications. Including contract awards, project updates and completions.
- Create technical case studies/datasheets for projects in progress through to completion, to demonstrate capabilities and highlight key achievements. Capturing photography at each stage.
- Deliver engaging video content, growing position on YouTube.
- Create company and tailored sales presentations to support the management teams as required.
- Manage website content through CMS, google analytics and reporting.
- Manage Search Engine Optimisation, to maximise company's web-positioning.
- Deliver PPC campaigns in a targeted and cost-effective way.
- To continually develop client facing content to our tender, presentations, brochureware, communication vehicles
- Manage production of the internal quarterly newsletter and project update document, collation of all relevant information, design and delivery of finished product.
- Take responsibility for archiving project, working with external companies to arrange the digitising of current archive material, and arrange for transportation and appropriate storage of paper-based system.
- Work with the social media agency to create and post relevant content in order to maximise coverage and raise brand awareness. Report on a monthly basis on results.
- Create a calendar of potential awards submissions based around projects and people. Liaise with relevant personnel internally and externally to manage submissions in a timely manner.
- Develop sales collateral as required.
- Plan and manage events, both internal and external, including company fun day and range of trade exhibitions.
- Develop and deliver broad suite of internal marketing communications.
Person Specification:
- Experience of operating at managerial level within a B2B industrial marketing role.
- An understanding of the building / construction products sector would be a distinct advantage.
- A strong appreciation of digital marketing and the ability to liaise effectively with PR agencies, web development and content management agencies, SEO agencies and social media agencies.
- Strong IT competence and the ability to produce quality presentations on PowerPoint.
- Excellent internal and external stakeholder management skills and the ability to adapt style to suit different audiences effectively.
For more information on the role and the company Giles Churchill at Omega Resource Group on 01453 829794 or 07966 971648